If you think that email can no longer be used as an effective marketing tool, think again! Email solicitation is one of the earliest marketing techniques used on the Internet, but it is no where near finished. There are new ways to go about it that make it new and exciting. ` Read on for tips on how you can use email marketing to grow your business.
Think hard about whether you want to include images in your email marketing layout. They are fun, but they are also slower to load. Be wary of the fact that not all people have high speed internet. Focus on including relevant and impactful content rather than images. People will show more interest in your emails if you do this.
Make sure everyone on your marketing list has given you permission to email them. If you send unsolicited messages, at best recipients will unsubscribe or trash them, and at worst, they will report them as spam. Even worse, when your email provider collects so many spam complaints about you, they could cut you off for failing to abide by their spam policies.
Take a look at the emails your competitors are sending out. Subscribing to their emails is the perfect way to do so. This will help make your campaigns better than others'. You should always look for areas where they are lacking, and try to fill the void. If they are offering promotions, find ways to offer higher quality promotions.
Limit your email communications to once a week. Your customer base is likely made up of people who are busy and receive many messages each day. Sending more than one a week may make them skip or delete your messages without regarding your work.
Your subject lines should be less than 60 characters. Email clients usually make messages this length anyways. Other email clients are not able to show anything that is longer than that. Either way, the viewer only needs this much to help them determine if they are interested in opening your message.
It can be extremely smart to utilize email marketing when attempting to spread the word about your company. Use what you've learned in the preceding article to create a marketing plan that is both fresh and differentiates you from the competition.